Wednesday, July 4, 2012

MSN Blogs: a thoroughbred from the MSN India stable


Check out MSN India's latest hot offering - MSN Blogs. Brought to you by the India Syndicate team, one of the best in the business of news in India, these blogs strive to take the reader beyond the headlines and offer refreshingly different points of view. And readers have responded with a resounding thumbs-up.

The blogs talk about everything India. In the words of deputy editor E Jayakrishnan, "Incisive, sharp and sometimes wacky, the blog goes the way of words, poetry and verse! On all matters India, lifestyle, sports, Bollywood, international affairs and the world, and even the otherworldly! From neta to abhineta, maa to cinema, life to strife, and from drive to bribe!"

From Sonakshi Sinha's predilection for lace dresses to politicians' penchant for catching the foot-in-the-mouth disease to Ash's carrying her extra kilos with aplomb, this is the place where those little details that are usually overlooked in the rush of a news day gets closer scrutiny. Including, yes, the fellow practitioners of the trade of journalism!

MSN blogs empower the reader and connect with her through social media to blunt the sharp edges of a top-down news dissemination model that scythes through reader sentiment and sensitivity. Read, comment, interact and connect in true social media fashion about everything India -- outside the straitjackets of a news process and an inverted-pyramid story structure.